ABOUT THE AUTHOR
Jeffrey S. Ball dedicated his business career to understanding customers, researching, business development, new products, strategic brand plans, white papers, blogs, social media, advertising, trade shows, and analytics. He holds a B.S. in Chemical Engineering from Rose-Hulman Institute of Technology and an MBA from The Daniels School of Business at Purdue University.
Mr. Ball, born in Indianapolis, spent his formative years in Logansport, Indiana, where he completed his K-12 education. He and his wife, Genevieve, reside in Carmel, Indiana, along with their dog, Max. Their two children also call Carmel home.
An avid outdoorsman and fitness enthusiast, Mr. Ball enjoys nature, exercise, writing, reading, and sports. He has a passion for cooking, traveling, and cherishing time with family and friends. He eagerly anticipates his upcoming visits to the Indianapolis Motor Speedway, Wrigley Field, Mackey Arena, and Lambeau Field, embracing his love for sports and adventure.
Mr. Ball’s career included assignments at companies such as Procter & Gamble, Eli Lilly & Co., AMBU, LensCrafters, and Avalere Health Consulting (formerly Skysis). His roles included leadership, consulting, sales, marketing, new product planning, and brand management. He collaborates with companies strategically (long-range plans, launch plans, brand plans, launching new products, and repositioning brands) and executionally (content development, campaigns, social media programs, measurement & analytics, and training programs) across B2B, B2C, and B2G industries.
As vice president of marketing and executive director at a multi-billion-dollar private company, Mr. Ball spearheaded the creation of a new organization and directed marketing strategy across multiple infrastructure businesses. His leadership encompassed a wide range of initiatives, including organizational development, training, strategic planning, customer journey optimization, branding, core message development, and business intelligence/analytics. In his role, he oversaw five company websites, more than 20 social media channels, email CRM systems, trade show operations, marketing collateral, and webinar production, ensuring seamless engagement and brand consistency. As executive director, he played a pivotal role in mission and vision development, long-term strategic planning, and corporate communications, driving organizational alignment and business growth.